This issue of is sponsored by Coca - Cola, an NfCG Corporate Associate. They write:
The Coca-Cola Company is built on a few simple ideas - Refreshment - Quality - Service. Because of our commitment to these principles we have become the world’s pre-eminent soft drinks company providing quality refreshment to customers and consumers in almost 200 countries around the world.
The Company is also built on the idea of responsible corporate citizenship. Directly or indirectly we touch the lives of billions of people throughout the world and our responsibility to them includes putting something back into the communities in which we operate and conducting our business in ways that preserve and protect the environment.
As a consumer driven company, we have always aimed at listening to our consumers, to their wants, their preferences and their concerns.
In the summer of 1992, therefore, we became one of the first organisations in Britain - and the first in our industry - to offer a free contact phone number to our consumers. The Consumer Response Centre, operated by our partners, Coca-Cola and Schweppes Beverages Ltd., is manned from 8.30 am to 6 p.m. from Monday through to Friday.
Its fully trained operators are available to handle all types of inquiries, whether complaints (a small proportion of the total!), assistance with promotions, request for sponsorship or donations, information about any aspect of the company or its products, or applications for student packs for those youngsters preparing school projects.
This free number - 0800-22 77 11 - is recorded on all our packages, whether for Coca-Cola or any of our brands, i.e. Diet Coke, Cherry Coke, Fanta, Sprite, Lilt or Five Alive.
Given the large number of worthy causes seeking annual funding we channel our support towards a small number of designated national charities. These are principally involved with young people and more specifically with their education and training.
We offer our support for the long term. We were corporate members of the Save the Children Fund for five years and for over 20 years have sponsored an annual event to raise funds for the Variety Club of Great Britain and the Outward Bound Trust. Since 1985 we have been one of the principle sponsors of the Special Olympics UK, the organisation which provides year-round sports training and athletic competition for those with learning difficulties.
More recently we have established in the UK the Coca-Cola Youth Foundation, where the initial focus is to provide a positive contribution to the development of youngsters - mainly teenagers -through physical, artistic, cultural or other educational pursuits. Beneficiaries to date are:
We have intentionally concentrated our activities on those environmental areas which most affect our industry and which we are, therefore, able to influence to some extent. Some examples of our commitment will, if space allows, appear in the next issue of Consumer News.
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